Thoughtful Choices


Our mission

The Thoughtful Choices at PharmaprixTM lineup is curated to help make it easier for you to shop consciously by offering a range of quality, cruelty-free products that are mindful of our planet – featuring products that either have partly-to-fully recyclable packaging, ethically-sourced ingredients, or sustainable ingredients. It also helps give you more choice when it comes to what you do and don’t want in your products.

Our promise

All products with this seal are (at a minimum):

  • All products with this seal are: Cruelty-free

    Cruelty-free

  • Paraben, phthalate, SLS/SLES, formaldehyde, BPA & aluminum salts-free

    Paraben, phthalate, SLS/SLES, formaldehyde, BPA & aluminum salts-free

  • Mindful of our planet.

    Mindful of our planet

You’ll find Thoughtful Choices at PharmaprixTM products across many categories – including beauty, skin care, hair care, bath and body, oral care, menstrual products, and more.

Our future

This is just the beginning… we all need to start somewhere! In time, we will continue to add more products and cover more categories in the Thoughtful Choices at PharmaprixTM lineup. And when it comes to ingredients, we’ll continue to identify brands that lean into feel-good features that don’t compromise quality, efficacy, or integrity.

Ultimately, our goal is to offer you more brands that are not just “cleaner” – but those that are thoughtful, purposeful, and considerate of our environment and future generations.

Explore Thoughtful Choices >

Where facilities exist; check your local guidelines