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*Discounts apply to our regular prices on almost all merchandise purchased by seniors and their accompanying family members with a valid PC Optimum points card after redemption and discounts. Discount excludes purchase of tobacco, lottery tickets, alcohol, gift cards, all prepaid card, transit/event tickets, post office transactions, prestige cosmetics, prestige fragrances, passport photos, cash back, delivery charges, all purchases made through non-participating 3rd party operations and any other products that may not legally be offered in connection with the Program, are provincially regulated (including pharmacy-related transactions) or as we determine from time to time. Offer applies to photofinishing services that are picked up and paid for on the day of the offer only. Discounts may not exceed $50.