‡NO PURCHASE NECESSARY. Open to age of majority residents of Canada. Contest starts on July 14, 2018, at 12AM EST and ends on August 10, 2018, at 11:59 PM EST. Post a photo of you and a young person in your life on Instagram and a caption describing how you will pay confidence forward to a young person. Instagram must be set to public during the contest period to participate.1 grand prize (approximate retail value = $17,000 based on a Toronto departure example) and 10 secondary prizes (each a $100 Shoppers Drug Mart gift card). Odds of winning depend on the number of entries received and the calibre of the entries on the basis of the judging criteria. Further terms and conditions apply. For full contest rules, visit www.pharmaprix.ca/payconfidenceforward.