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John Frieda

About this brand

When the first John Frieda salon opened in London, no one could have imagined the impact it would have on the world of hair care. After the Frizz Ease® line became a household name in the early 1990s, the John Frieda® experts continued to pioneer fashion-forward collections: Sheer Blonde®, Brilliant Brunette®, Radiant Red® and Luxurious Volume®. Today, John Frieda® experts continue to reinvent and add new, more technologically-advanced products to each collection to meet women's evolving needs.