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About this brand

Be prepared for your new baby every step of the way with Huggies® Newborn products. Your baby deserves the protection of Huggies® Little Snugglers, and the sensitive clean of Huggies Natural Care® Wipes.

Even when baby’s out and about, there are some things you want to keep in. That’s why our diapers are designed for every situation including newborns with sensitive belly buttons. And with the proven protection of the HUGGIES® Leak Lock® System, you’re free to relax just a little more.

All newborn diaper products have an umbilical cord cut-out, perfectly shaped to gently protect your little one’s belly button as it heals.

So whether you’re preparing for your baby to arrive or he or she is already here, HUGGIES® products can help every step of the way.