ShowMore

Lancôme Lancôme

Men Genefic HD

INNOVATION ON MEN'S SKIN. YOUTH IS IN YOUR GENES. REACTIVATE IT. 

GÉNIFIC HD COMPLEX: 3 major ingredients: the Génific™ complex that contains biolysat that decreases specific proteins of aged skin, increases specific proteins of desquamation and strengthens skin barriers, as well as phytosphingosine that increases skin hydration proteins, stimulates cell differentiation and proliferation. Added to the complex, tiger herb extract helps fight daily aggression due to shaving and also decreases irritation with skin proteins.

Lancôme invents the 1st skincare product that revives the activity of genes for younger skin. At the very origin of your skin's youth: your genes. By expressing themselves, the genes produce specific proteins, that can be found on the skin's surface. These proteins are the signature of skin's strength. With age, their presence diminishes. After 10 years of research and 5 patents, Lancôme changes the face of mens skincare with the first Youth Activating Concentrate GÉNIFIC. Now, revive genes' activity and stimulate the production of strength proteins.