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Shoppers Drug Mart Unveils New Range of QUO® Beauty Implements

Posted On April 26, 2013

Extensive redesign and expansion makes Quo’s collection one of the largest in Canada with more than 50 tools to meet year-round beauty needs

(TORONTO, ON): Shoppers Drug Mart unveils an expanded collection of Quo beauty implements with more than 50 new and redesigned tools for all seasons and beauty needs. Quo, Shoppers Drug Mart’s exclusive line of cosmetics and accessories, now offers one of the most comprehensive ranges of beauty implements in Canada with a wide selection of manicure and pedicure tools, tweezers, grooming products for lashes and brows and more. “The expansion of our Quo Implements range complements Shoppers Drug Mart’s already comprehensive selection of Quo Cosmetics makeup and accessories and the Quo by ORLY nail polish range,” says Liesbeth Vandenberkmortel, Director Corporate & Exclusive Brands, HBA & Beauty, Shoppers Drug Mart. “A trusted brand nationwide, Quo is recognized for consistently offering Canadian’s professional quality cosmetics and beauty accessories that are often recommended by experts. The Quo Implements expansion includes innovative new tools and the redesign of classic grooming staples, while Quo’s exceptional quality remains evident throughout the entire range.”

The Quo Implements range features tools and accessories for manicures, pedicures and overall grooming, including tweezers, nail files and buffers, nail clippers and nippers, scissors, eyelash curlers and other grooming implements. The new assortment of tools offers great variety and selection, from style-focused options like the Padded Emery Shaper and the Refine N Shine Nail Buffer, which boast bright bold patterns, to classic tools like Quo’s collection of professional tweezers, available in a number of styles. The line also features professional-style implements like the Pro Callus Shaver and a range of top quality cuticle and toe nail nippers, as well as innovative products like Quo’s new Flash Lash heated eyelash curler.

“The expansion of Quo’s implement range gives savvy shoppers more options to choose from than ever before,” says Milena Kojic, Product Manager, Corporate Brands Cosmetics, Shoppers Drug Mart. “As the popularity of at-home and DIY manicures and pedicures continues to grow, we are pleased to offer a wide selection of professional-quality beauty tools.”

The new Quo Implement range is available exclusively at Shoppers Drug Mart and Pharmaprix stores across Canada starting in April 2013. Quo Implements are priced from $3.25 to $19.50.

 

About Quo 

Since its debut as Shoppers Drug Mart’s exclusive makeup brand 12 years ago, Quo Cosmetics has been a leader in the Canadian beauty industry. Quo continues to evolve each season, often producing and being first-to-market with many product innovations. Quo was the first mass brand to launch mineral eye shadow and blush, the popular light-up lip gloss, a Lipstick Palette Kit and the first mass brand foundation primer. Quo products are designed to help Canadian women enhance their own natural beauty.

 

About Shoppers Drug Mart Corporation

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With 1,240 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns 55 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale. As well, the Company owns and operates 62 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities.

For more information, visit www.shoppersdrugmart.ca.