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THE PLANT-BASED BEAUTY OF ÉCLOS COMES TO SHOPPERS DRUG MART

Posted On September 27, 2011

Clinical Results Showed 100% of Women Saw an Improvement in Skin Texture and Wrinkle Appearance within Two Weeks

September 26, 2011, Toronto: Always on the leading edge of skin care technology, Shoppers Drug Mart announces the Canadian debut of éclos, an anti-aging product line that uses plant stem cells from a rare Swiss apple, Uttwiler Spätlauber, to deliver visible, proven anti-aging results. Touted as a ‘super apple’ by the celebrity set south of the border, this rare ingredient is a key component in éclos skin care products. The full range of nine products will retail from $12.99 to $24.99 and will be available as of September 2011, exclusively at Shoppers Drug Mart / Pharmaprix locations across Canada.

“Shoppers Drug Mart is thrilled to bring the éclos age defying range to Canada,” says Liesbeth Vandenberkmortel, Director Corporate & Exclusive Brands at Shoppers Drug Mart. “Combining innovation and quality, éclos brings the powerful properties of the Swiss super-fruit and plant stem cell technology to Canadian women at an affordable price.”

First launched in the U.S. in March 2010, éclos offers plant-based products that are designed to rejuvenate aging, mature skin by using ingredients with proven clinical results. Plant stem cells extracted from the rare Uttwiler Spätlauber apple are shown to have a tremendous ability to stimulate skin stem cells, encouraging aging skin to behave like younger skin. In clinical tests, 100% of women saw an improvement in skin texture and wrinkle appearance within two weeks.

Researchers noted that when the rare Uttwiler Spätlauber super apples were punctured, they healed themselves. They also boast an extremely long shelf life, staying fresh for up to four months after being harvested. This self-renewing power is the key to rejuvenating aging, saggy skin, as the stem cells extracted from the apple are rich in epigenetic factors and metabolites that assure the longevity of skin cells.

“I started researching the famous Swiss apple a few years ago and quickly discovered that it was being used as an ingredient by companies that were charging hundreds of dollars for their products,” recalls Colleen Rothschild, Chief Executive Officer and Founder of éclos. “Celebrities like Gwyneth Paltrow, Julianne Moore and Michelle Obama using Uttwiler Spätlauber to maintain their youthful complexions, and now we are bringing this anti-aging breakthrough to Canadian shoppers at far less than you would expect to pay.”

In addition to plant stem cell technology, éclos is enriched with PhytoPlex 24™, a proprietary complex containing plant extracts, vitamins and antioxidants that are known to work in synergy to minimize the appearance of fine lines, wrinkles and tired skin, while delivering moisturizing benefits for a smoother, more radiant complexion. Each éclos product is formulated without parabens, sulphates, synthetic fragrances, synthetic dyes or petro chemicals. The products are designed to be used independently or as part of an overall anti-aging skin-care regimen.

The éclos line exclusively at Shoppers Drug Mart / Pharmaprix this September 2011 includes: Age-Defying Eye Cream ($24.99), Age-Defying Face Serum ($24.99), Age-Defying Face Cream ($24.99), Age-Defying Facial Cleanser ($12.99), Age-Defying Facial Scrub ($12.99), Age-Defying Clay Mask ($12.99), Age-Defying Body Cream ($12.99), Age-Defying Night Booster Fluid ($19.99) and a Starter Kit featuring six sample-sized products ($24.99).

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,189 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 60 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale. As well, the Company owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.