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Pharmaprix Invites Canadian Women to Indulge in a Luxurious Bath Retreat

Posted On November 24, 2010

New exclusive label bath line offers 70 products will enrich the everyday bath ritual

Pharmaprix’s luxurious new exclusive label bath line, Bath Retreat, will have Canadian women retreating into the privacy of their bathrooms this winter. The line debuts in October with 70 products designed to pamper and relax, bringing self-indulgency to new heights. Offering a unique sensory experience, Bath Retreat takes its inspiration from florals, fruit, gourmet food ingredients, freshness, and the healing properties of gemstones. Rich, high-quality formulas transform the everyday bath ritual into a decadent retreat with a decidedly non-decadent price tag that makes them not only ideal for personal indulgences but also for gift-giving.

“Women are leading busier, more active lives and they deserve to indulge themselves and enjoy all the benefits that luxurious bath products can provide,” says Morne Van Wyk, Senior Vice President Corporate and Exclusive Brands, Pharmaprix. “Bath Retreat takes the best of on-trend inspirations, such as gemstone therapy, to create quality products that Canadians can trust to deliver great results in the comfort of their own homes. When it comes to shopping for health and beauty products, they expect nothing less from Pharmaprix.”

Bath Retreat’s rich formulations are offered in 10 tempting scent categories thoughtfully chosen for their contemporary appeal. The floral category includes the scents of Gardenia and Autumn Tuberose; the fresh category features Misting Waterfall and Island Breeze; the fruit group includes Green Apple Blast and Very Berry; and, for the gourmand, Cocoa and Vanilla. Each of these scents is available in hand soap, body wash, foam bath, body lotion, body butter and body mist. Autumn Tuberose also features beautifully boxed bath poufs shaped like the tuberose flower.

The two remaining scent categories, Aquamarine and Diamond, are inspired by the ancient healing properties of gemstones. These collections are formulated using unique gemstone therapy technology that offers healing effects for the body, combined with ingredients like White Tea, Aloe Vera and Vitamin E. The Diamond collection, harkening the world’s strongest stone, is designed to energize, balance and purify. The Aquamarine collection, inspired by the beautiful pale green/blue coloured stone, is designed to calm, relax, soothe and purify. The gemstone lines feature bath salts, foam baths, body washes, body lotions, body butters, body mists and bath poufs.

Bath Retreat is conveniently available at more than 1,000 Shoppers Drug Mart and Pharmaprix stores across Canada. Prices range from $4.99 for liquid hand soaps, $5.49 for accessories (bath poufs) to $11.49 for travel sets. Bath salts, body washes and body lotions are $8.49 each; foam baths and body butters are $10.49 each.

About Shoppers Drug Mart

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,180 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 59 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale. As well, the Company also owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.